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Go beyond “lift and shift” to build new markets

The most recent Hay Group newsletter continues its series on the World’s Most Admired Companies. This edition focuses on PepsiCo and its drive for innovation and a healthier portfolio of products.  Take a read.

The Leadership Professor calls your attention to two key issues: 

1.  PepsiCo’s belief in the importance of personal development: “You can’t have business growth without personal growth.” Amen!

2.  Innovation and creative thinking – not simple “lift and shift” of the same old products to new markets – will drive Pepsico’s future. The company is hiring different kinds of folks to encourage new thinking and what Clayton Christensen calls “disruptive innovation.”

Interesting for us all to think how much of what we do to grow our programs and organizations is “lift and shift.”  What can you do to drive real innovation and creativity in your organization?

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PepsiCo: Driving hard into emerging markets

With nineteen billion-dollar brands, PepsiCo is home to some of the world’s powerhouse food and drink brands. In recent years the company has expanded internationally and is looking to emerging markets for growth. At the same time it’s moving to a more nutritionally responsible portfolio of products. SVP of talent management David Henderson outlines PepsiCo’s growth strategy and how it’s using innovation and people to reach its goals.

The 2011 World’s Most Admired Companies survey revealed a focus on growth, especially in emerging markets and for high-growth business units. How does that resonate with PepsiCo?

First, in developed markets we’re aiming to do more with less, unlocking operating synergies and freeing up investment capital for our emerging markets and nutrition businesses. Growing share in key emerging markets is our next priority: for example we just bought a very large market-leading dairy company in Russia which makes us the largest food and beverage company in that key market for us. Overall, we anticipate that emerging markets will grow from 30 to 45 per cent of our next revenue mix over the next five years. Our third priority is developing our nutrition portfolio, offering a more balanced portfolio of enjoyable and wholesome foods and beverages.

Has recession affected your growth strategy?

Yes, in that commodity prices have gone up very significantly, consumers are spending less and retailers are consumed with the concept of value. So we’ve had to look internally and probably harder than ever before for operating efficiency, because it would be irresponsible to pass the cost of this on to the consumer. And also we’ve shifted the portfolio mix over that period.


"We’ve been really surgical and forensic around which markets offer the best growth prospects"


Another theme this year was innovation. What does PepsiCo do to drive and foster it?

A few years ago we started a process called ‘Innovation and Growth Planning’, where we moved from a three to a five-year horizon to help drive breakthrough innovation. Then to support this we brought in people from outside to disrupt our dominant logic, for example hiring a chief scientific officer from a pharmaceutical background. We changed our operating model from ‘lift and shift’ – where we transfer successful products to different markets – to a faster-moving mode where a globally matrixed organization has R&D ‘hardwired’ in and a multidisciplinary global nutrition group drives new innovations.

What challenges have you had spreading this culture of innovation and keeping it alive?

We’ve a few of examples and failures where innovations cannibalize other products, taking share away from more profitable products. But if you accept that more of your growth is going to come longer-term from innovation and more of that is going to be breakthrough (farther out) innovation, inevitably your failure rate is going to go up. So we have to build a culture that’s more risk tolerant. You’ve got to almost encourage people to forget what has made them successful in the past.


"You need ‘keepers of the flame’ and a few mavericks in there who are really going to shake things up"


Employee involvement was another characteristic of Most Admired Companies this year. What does PepsiCo do in this area?

This comes right back to the heart of our performance management systems. We have a model of performance management in PepsiCo which is geared fifty per cent on business results and fifty per cent on people results. And that’s true for every manager from the CEO of the company right through to first level supervisors in the organization. For example our ‘Manager quality performance index’ uses a set of twelve very simple questions that are consistent right across the organization. They’re heavily geared towards how effectively the manager is in engaging with the employees on his or her team. We baseline the manager’s performance and then we’ll track that over the twelve month period.

Building on this point, enabling employees to succeed is something Most Admired Companies have focused on. How does PepsiCo approach this?


"Our philosophy is that you can’t have business growth without personal growth"


In fact, they’re inseparable. When the business is growing and you’ve got employees that are themselves growing professionally it’s a very powerful combination and one can really drive the other. For us the most effective formula has been one of continuous learning and development through the organization. We also segment our talent, for example based on who’s prepared to be mobile and who wants to stay where they are. It helps us better manage both personal life and professional life considerations.

Are there generational issues or any other new issues that you’re keeping an eye out for?

Talent scarcity is an issue. R&D is one of the hardest areas to recruit into because there’s such demand for companies that are looking. There’s just not enough talent coming through into the market at the right skill levels.  In emerging markets, the talent is less bonded to the company because there’s greater demand. This scarcity is a constraining factor on our growth. Voluntary attrition has dropped very significantly, so there is an aging demographic in a lot of organizations. Too many leaders will be exiting the organization in the next five to ten years. And it also means we need a delicate balancing act between continuity and potential.

PepsiCo was number 26 on the 2011 FORTUNE World’s Most Admired Companies list.

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Find Your Own Voice: 50 Years of Stupid Grammar Advice Revisited

If you’ve ever taken a writing course, you’ve probably read Strunk and White’s classic, The Elements of Style. A review of the book at its 50th anniversary – one of the most read articles from The Chronicle of Higher Education over the last two and a half years — is worth a read (and you’ll find it below). May it free your inner writer!    

Clear and compelling writing is essential for leaders – it’s a way to connect with others around a shared agenda. Equally important, doing it well is professional development. To write well you need to think well. Working to tighten and clarify your prose helps you tighten and clarify your thoughts. If you’ve ever worked to write a good executive summary of a huge report or an abstract for a complex piece of research or analysis, you know what I mean. The capacity to craft a persuasive written argument (or email, memo, or report) is a talent that will set you apart from the crowd.    

Advice from The Leadership Professor: work on your written communication skills. Don’t assume they are old hat in the Twitter age. Get some solid rules under your belt for how to form strong sentences, cogent paragraphs, and evidence-based arguments that sing. As you’ll see below, the rules of writing are worth remembering, but you may not have gotten all you need. The process of deliberately thinking about the choices you make in your writing and the impact you want to have will go a long way. 

My primary writing rule has stood the test of time, I’m proud to say: find your own voice and learn to use it to your competitive advantage. Finding your voice doesn’t mean letting it all hang out, IM style. It means  knowing how you like to connect with your audience through words, what makes your messages clear and memorable, and how you can best bring your understandings and perspectives to relevant others so that they can learn from them. All writing is personal and interpretive: how does yours acknowledge and reflect that?

Elements of style – fundamental. Style without voice – empty. Style + voice – impact. 

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50 Years of Stupid Grammar Advice[1]

By Geoffrey K. Pullum

April 16 is the 50th anniversary of the publication of a little book that is loved and admired throughout American academe. Celebrations, readings, and toasts are being held, and a commemorative edition has been released. I won’t be celebrating.

The Elements of Style does not deserve the enormous esteem in which it is held by American college graduates. Its advice ranges from limp platitudes to inconsistent nonsense. Its enormous influence has not improved American students’ grasp of English grammar; it has significantly degraded it.

The authors won’t be hurt by these critical remarks. They are long dead. William Strunk was a professor of English at Cornell about a hundred years ago, and E.B. White, later the much-admired author of Charlotte’s Web, took English with him in 1919, purchasing as a required text the first edition, which Strunk had published privately. After Strunk’s death, White published a New Yorker article reminiscing about him and was asked by Macmillan to revise and expand Elements for commercial publication. It took off like a rocket (in 1959) and has sold millions.

This was most unfortunate for the field of English grammar, because both authors were grammatical incompetents. Strunk had very little analytical understanding of syntax, White even less. Certainly White was a fine writer, but he was not qualified as a grammarian. Despite the post-1957 explosion of theoretical linguistics, Elements settled in as the primary vehicle through which grammar was taught to college students and presented to the general public, and the subject was stuck in the doldrums for the rest of the 20th century.

Notice what I am objecting to is not the style advice in Elements, which might best be described the way The Hitchhiker’s Guide to the Galaxy describes Earth: mostly harmless. Some of the recommendations are vapid, like "Be clear" (how could one disagree?). Some are tautologous, like "Do not explain too much." (Explaining too much means explaining more than you should, so of course you shouldn’t.) Many are useless, like "Omit needless words." (The students who know which words are needless don’t need the instruction.) Even so, it doesn’t hurt to lay such well-meant maxims before novice writers.

Even the truly silly advice, like "Do not inject opinion," doesn’t really do harm. (No force on earth can prevent undergraduates from injecting opinion. And anyway, sometimes that is just what we want from them.) But despite the "Style" in the title, much in the book relates to grammar, and the advice on that topic does real damage. It is atrocious. Since today it provides just about all of the grammar instruction most Americans ever get, that is something of a tragedy. Following the platitudinous style recommendations of Elements would make your writing better if you knew how to follow them, but that is not true of the grammar stipulations.

"Use the active voice" is a typical section head. And the section in question opens with an attempt to discredit passive clauses that is either grammatically misguided or disingenuous.

We are told that the active clause "I will always remember my first trip to Boston" sounds much better than the corresponding passive "My first visit to Boston will always be remembered by me." It sure does. But that’s because a passive is always a stylistic train wreck when the subject refers to something newer and less established in the discourse than the agent (the noun phrase that follows "by").

For me to report that I paid my bill by saying "The bill was paid by me," with no stress on "me," would sound inane. (I’m the utterer, and the utterer always counts as familiar and well established in the discourse.) But that is no argument against passives generally. "The bill was paid by an anonymous benefactor" sounds perfectly natural. Strunk and White are denigrating the passive by presenting an invented example of it deliberately designed to sound inept.

After this unpromising start, there is some fairly sensible style advice: The authors explicitly say they do not mean "that the writer should entirely discard the passive voice," which is "frequently convenient and sometimes necessary." They give good examples to show that the choice between active and passive may depend on the topic under discussion.

Sadly, writing tutors tend to ignore this moderation, and simply red-circle everything that looks like a passive, just as Microsoft Word’s grammar checker underlines every passive in wavy green to signal that you should try to get rid of it. That overinterpretation is part of the damage that Strunk and White have unintentionally done. But it is not what I am most concerned about here.

What concerns me is that the bias against the passive is being retailed by a pair of authors so grammatically clueless that they don’t know what is a passive construction and what isn’t. Of the four pairs of examples offered to show readers what to avoid and how to correct it, a staggering three out of the four are mistaken diagnoses. "At dawn the crowing of a rooster could be heard" is correctly identified as a passive clause, but the other three are all errors:

"There were a great number of dead leaves lying on the ground" has no sign of the passive in it anywhere.

"It was not long before she was very sorry that she had said what she had" also contains nothing that is even reminiscent of the passive construction.

"The reason that he left college was that his health became impaired" is presumably fingered as passive because of "impaired," but that’s a mistake. It’s an adjective here. "Become" doesn’t allow a following passive clause. (Notice, for example, that "A new edition became issued by the publishers" is not grammatical.)

These examples can be found all over the Web in study guides for freshman composition classes. (Try a Google search on "great number of dead leaves lying.") I have been told several times, by both students and linguistics-faculty members, about writing instructors who think every occurrence of "be" is to be condemned for being "passive." No wonder, if Elements is their grammar bible. It is typical for college graduates today to be unable to distinguish active from passive clauses. They often equate the grammatical notion of being passive with the semantic one of not specifying the agent of an action. (They think "a bus exploded" is passive because it doesn’t say whether terrorists did it.)

The treatment of the passive is not an isolated slip. It is typical of Elements. The book’s toxic mix of purism, atavism, and personal eccentricity is not underpinned by a proper grounding in English grammar. It is often so misguided that the authors appear not to notice their own egregious flouting of its own rules. They can’t help it, because they don’t know how to identify what they condemn.

"Put statements in positive form," they stipulate, in a section that seeks to prevent "not" from being used as "a means of evasion."

"Write with nouns and verbs, not with adjectives and adverbs," they insist. (The motivation of this mysterious decree remains unclear to me.)

And then, in the very next sentence, comes a negative passive clause containing three adjectives: "The adjective hasn’t been built that can pull a weak or inaccurate noun out of a tight place."

That’s actually not just three strikes, it’s four, because in addition to contravening "positive form" and "active voice" and "nouns and verbs," it has a relative clause ("that can pull") removed from what it belongs with (the adjective), which violates another edict: "Keep related words together."

"Keep related words together" is further explained in these terms: "The subject of a sentence and the principal verb should not, as a rule, be separated by a phrase or clause that can be transferred to the beginning." That is a negative passive, containing an adjective, with the subject separated from the principal verb by a phrase ("as a rule") that could easily have been transferred to the beginning. Another quadruple violation.

The book’s contempt for its own grammatical dictates seems almost willful, as if the authors were flaunting the fact that the rules don’t apply to them. But I don’t think they are. Given the evidence that they can’t even tell actives from passives, my guess would be that it is sheer ignorance. They know a few terms, like "subject" and "verb" and "phrase," but they do not control them well enough to monitor and analyze the structure of what they write.

There is of course nothing wrong with writing passives and negatives and adjectives and adverbs. I’m not nitpicking the authors’ writing style. White, in particular, often wrote beautifully, and his old professor would have been proud of him. What’s wrong is that the grammatical advice proffered in Elements is so misplaced and inaccurate that counterexamples often show up in the authors’ own prose on the very same page.

Some of the claims about syntax are plainly false despite being respected by the authors. For example, Chapter IV, in an unnecessary piece of bossiness, says that the split infinitive "should be avoided unless the writer wishes to place unusual stress on the adverb." The bossiness is unnecessary because the split infinitive has always been grammatical and does not need to be avoided. (The authors actually knew that. Strunk’s original version never even mentioned split infinitives. White added both the above remark and the further reference, in Chapter V, admitting that "some infinitives seem to improve on being split.") But what interests me here is the descriptive claim about stress on the adverb. It is completely wrong.

Tucking the adverb in before the verb actually de-emphasizes the adverb, so a sentence like "The dean’s statements tend to completely polarize the faculty" places the stress on polarizing the faculty. The way to stress the completeness of the polarization would be to write, "The dean’s statements tend to polarize the faculty completely."

This is actually implied by an earlier section of the book headed "Place the emphatic words of a sentence at the end," yet White still gets it wrong. He feels there are circumstances where the split infinitive is not quite right, but he is simply not competent to spell out his intuition correctly in grammatical terms.

An entirely separate kind of grammatical inaccuracy in Elements is the mismatch with readily available evidence. Simple experiments (which students could perform for themselves using downloaded classic texts from sources like http://gutenberg.org) show that Strunk and White preferred to base their grammar claims on intuition and prejudice rather than established literary usage.

Consider the explicit instruction: "With none, use the singular verb when the word means ‘no one’ or ‘not one.’" Is this a rule to be trusted? Let’s investigate.

Try searching the script of Oscar Wilde’s The Importance of Being Earnest (1895) for "none of us." There is one example of it as a subject: "None of us are perfect" (spoken by the learned Dr. Chasuble). It has plural agreement.

Download and search Bram Stoker’s Dracula (1897). It contains no cases of "none of us" with singular-inflected verbs, but one that takes the plural ("I think that none of us were surprised when we were asked to see Mrs. Harker a little before the time of sunset").

Examine the text of Lucy Maud Montgomery’s popular novel Anne of Avonlea (1909). There are no singular examples, but one with the plural ("None of us ever do").

It seems to me that the stipulation in Elements is totally at variance not just with modern conversational English but also with literary usage back when Strunk was teaching and White was a boy.

Is the intelligent student supposed to believe that Stoker, Wilde, and Montgomery didn’t know how to write? Did Strunk or White check even a single book to see what the evidence suggested? Did they have any evidence at all for the claim that the cases with plural agreement are errors? I don’t think so.

There are many other cases of Strunk and White’s being in conflict with readily verifiable facts about English. Consider the claim that a sentence should not begin with "however" in its connective adverb sense ("when the meaning is ‘nevertheless’").

Searching for "however" at the beginnings of sentences and "however" elsewhere reveals that good authors alternate between placing the adverb first and placing it after the subject. The ratios vary. Mark Liberman, of the University of Pennsylvania, checked half a dozen of Mark Twain’s books and found roughly seven instances of "however" at the beginning of a sentence for each three placed after the subject, whereas in five selected books by Henry James, the ratio was one to 15. In Dracula I found a ratio of about one to five. The evidence cannot possibly support a claim that "however" at the beginning of a sentence should be eschewed. Strunk and White are just wrong about the facts of English syntax.

The copy editor’s old bugaboo about not using "which" to introduce a restrictive relative clause is also an instance of failure to look at the evidence. Elements as revised by White endorses that rule. But 19th-century authors whose prose was never forced through a 20th-century prescriptive copy-editing mill generally alternated between "which" and "that." (There seems to be a subtle distinction in meaning related to whether new information is being introduced.) There was never a period in the history of English when "which" at the beginning of a restrictive relative clause was an error.

In fact, as Jan Freeman, of The Boston Globe, noted (in her blog, The Word), Strunk himself used "which" in restrictive relative clauses. White not only added the anti-"which" rule to the book but also revised away the counterexamples that were present in his old professor’s original text!

It’s sad. Several generations of college students learned their grammar from the uninformed bossiness of Strunk and White, and the result is a nation of educated people who know they feel vaguely anxious and insecure whenever they write "however" or "than me" or "was" or "which," but can’t tell you why. The land of the free in the grip of The Elements of Style.

So I won’t be toasting 50 years of the over-opinionated and under-informed little book that put so many people in this unhappy state of grammatical angst. I’ve spent too much of my scholarly life studying English grammar in a serious way. English syntax is a deep and interesting subject. It is much too important to be reduced to a bunch of trivial don’t-do-this prescriptions by a pair of idiosyncratic bumblers who can’t even tell when they’ve broken their own misbegotten rules.

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Geoffrey K. Pullum is head of linguistics and English language at the University of Edinburgh and co-author (with Rodney Huddleston) of The Cambridge Grammar of the English Language (Cambridge University Press, 2002).

[1] http://chronicle.com Section: The Chronicle Review Volume 55, Issue 32, Page B15

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Women need to see themselves in a role before they can succeed

An article in today’s Chronicle of Higher Education confirms what those who have studied gender and leadership know from research — and what many women know from personal experience: women need to be able to see themselves in a role before they can succeed in it.

I assert the same is true for people of color and for first generation college graduates.  

If people can’t believe at their core that folks like them can do whatever they are setting out to do, that tiny kernel of insecurity can gnaw at their self-confidence. And guess what? They may not be able to do what they fear they can’t. It’s a tacit, self-fulfilling prophecy.

The message to educators in all this is clear: teaching skills and knowledge is not enough. Quality education is identify work and personal development, and we short change our students – undergraduates, graduate students, and executive audiences – when we design programs assuming facts, figures, and models are enough. We do students no service either when we think we know why they don’t succeed or persist.

Look at what the researchers found.

Research from Stanford’s Clayman Institute for Gender Research in the October issue of the American Sociological Review found that women who begin college intending to become engineers are more likely than men to change their major and choose another career. The interesting gender twist: they do it for lack of confidence, not competence.

Women lack what the researchers call "professional role confidence" — a term that loosely describes the outcome of a complex self-assessment on whether a person feels s/he has the right stuff for success: the core intellectual skills, the right expertise for a given profession, and a fit in interests and values with the expectations of the field’s career path.

Women’s family plans and concerns about their math skills have been traditional explanations for their low representation in engineering. The researchers, however, found otherwise.

Women’s family plans had little bearing on their career planning once they entered engineering training. Surprisingly, men were more likely to leave engineering if they had plans to start a family.

Women’s views of their math abilities were not significant predictors of persistence toward an engineering degree or entrance into the field. "Once students matriculate into this math-intensive field, more complex, profession-specific self-assessments appear to replace math self-assessment as the driving social-psychological reasons for attrition," the researchers concluded.

The authors suggest their findings about professional-role confidence may be relevant in other fields. I know they are. That’s why mentors, role models, and caring sponsors are so important.

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From the Home of Mozart: The Transformative Power of Music — Individual, Social, Cultural, and Civic Development

I am a strong believer in the power of the arts for education and development. I was pleased to see an international gathering at the Salzburg Seminars in Austria this spring on The Transformative Power of Music concur.

Music opens the mind and heart to foster the innovative thinking that today’s – and tomorrow’s leaders – need. I won’t bore you with the neuroscience, just remind you that music is a heck of a swell way to rewire your brain and enhance your creative capacities. Play with others, and you enhance your skills in collaboration, listening, team work, and more.

The Salzburg Seminar Fellows felt so strongly about the issues, they drafted a manifesto for governments, thought-leaders, funding agencies, and educators.

“We believe that music is a proven gateway to engaged citizenship, personal development, and well-being. Only through urgent and sustained action can we foster a new generation of energized, committed, self-aware, creative and productive members of society."

You can find the full manifesto, the final report from Seminar, and videos of the week’s highlights (including some great music and interviews on the latest from neuroscience) at http://www.salzburgglobal.org/current/news.cfm?IDMedia=60456

It’s well worth a look and a listen, Share it with policy and decision makers you know.  And it’s never too late to start those piano lessons yourself!  The ROI is guaranteed to be strong.

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Global Leadership: Conquering the Fear of Differences

Days have been filled preparing for our Executive MBA international residency which begins in three days.  We’re going to China. Part of my preparation involves enabling 40 experienced leaders, most with little international experience, to appreciate and respond to cultural differences without paralysis. 

It’s key to their career advancement and professional development. It’s essential for all in a global world. 

As we move closer to the departure date, students have begun acknowledging their fears of anticipating a vastly different world and of the unknown. Some report dreams of not knowing what to do or of being lost in the China-size crowds, others feelings of losing the control over their lives that they have at home.

These are powerful admissions – and they are right on. We all fear the unknown. Human nature loves predictability, and we all want to believe that everyone thinks and sees things just like us. They don’t and that’s OK – and we’ll be OK in a world where that is true. Accept that, and you’ve got the global citizen piece down cold.

How do we take in and use all the knowledge about cultural differences that we can gain through reading and studying without freezing our capacity to act?  The quick answer: with patience, persistence, and humility. It’s like learning and integrating anything new into effective practice.

Preparation helps – the better you know something, the better able you are to call it into play when you need it. So does remembering the Joan Gallos 2 Rules of Thumb for Learning Any New Behavioral Skill:

  1. 1.  go slow. Add anything new and you’ll need to be more deliberate – less automatic – in doing it. It will feel awkward, and you will feel clumsy and ineffective. It may be counter-intuitive – to slow down and to do something that’s awkward and uncomfortable in order to be more effective. But it’s the only way.
  1. 2. be patient with yourself. This is especially hard for successful people: you’ll make mistakes, feel lost, or be scared. It’s OK. Stay open. Figure out what works and doesn’t. Keep trying. And have a sense of humor. You are the only one taking yourself so seriously!

And remember: people are people are people.  When we talk about an increasingly diverse and global world, we tend to focus on differences. Comparing and contrasting how other cultures are different from ours is a good way to recognize and break out of our narrow mindsets about life and the world.  But bottom-line: people share a common humanity. 

Approach any meeting with authenticity and an open heart, and you will connect well with others – even if you struggle with language or customs. Be curious – ask. Relationships are built on connection and conversation.  Make a mistake?  Step on a cultural toe?  Stay alert and respond as you would to any friend.  An honest and humble “Oh, my apologies, please” will go far.

You know more than you may realize about conquering the fear of differences. 

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Welcome

I’m in the opening stages of creating a new blog to share thoughts on leadership and professional development.  Please enjoy!  My hope is to inspire you to be more self-reflective,  more purposeful in your choices, and more influential in the issues and areas that matter most to you and to our world.  Onward!