Categories
General

Inquiry: The Art and Benefits of Asking Good Questions

Always the beautiful answer/Who asks a more beautiful question.[i]

― e. e. cummings

Inquiry is a vastly under-appreciated skill, yet foundational for learning, problem solving, and relationship building. Good questions change lives and the course of history, and the resolution of big thorny problems requires them. Few are taught in their professional training to ask good questions. Journalists may be the rare exception.[ii]

Inquiry seeks to discover or learn what others think, know, want, or feel.

How can you foster better exchanges and relationships with important people in your life using inquiry? Fine-tune your inquiry skills to strengthen your capacity to lead?

The basic inquiry skill is knowing how to ask good questions. Good questions typically begin with words like how, why, or what. They go beyond requests for a yes or a no response. Instead they encourage people to think and talk: to provide information, describe and unpack their thinking, explore ideas, share their perspective, or consider new possibilities.

Good inquiry is necessary for testing ideas, seeking feedback, learning from others, and accurate situational diagnoses.

Tightly connected to good inquiry is active and attentive listening. The benefits of inquiry are lost if others see it as manipulative technique and not a route to your deeper understanding.

Edgar Schein introduces the concept of “humble inquiry,”[iii] defined as the fine art of asking others questions based on your curiosity and sincere interest in them. The purpose is to draw others out and into a closer and more trusting relationship. Schein sees humble inquiry as an investment of your time and attention to build foundations for effective teamwork – at work or home.

Inquiry is a habit of the mind that does not come easy to many, especially in a “tell” world that values experts who “already know.” Business organizations and “let’s get on with it” cultures often view questions as “inefficient” and the antithesis of action, task completion, and forward momentum, according to Clayton Christensen,[iv] an advocate of good questions as a way to foster disruptive innovation.

The culture of the charismatic extrovert – someone who speaks out and speaks up with clarity and drive – still dominates everyday beliefs about effective leadership; and more than a century after Dale Carnegie launched his first public speaking course at a New York City YMCA, his best-selling book How to Win Friends and Influence People is still a staple on airport bookshelves and business best-seller lists[v].

So how can you enhance your inquiry skills?

There are two places to start: (1) increase your use of questions, and (2) ask better questions. Where do you stand on each?

In our book, Engagement: Transforming Difficult Relationships at Work, Lee Bolman and I provide a tutorial on inquiry. You may want to try these recommendations from it:

Compare your advocacy and inquiry counts: Over the course of the next week, be mindful in your conversations with others about the balance between your advocacy (telling people something) and your inquiry (asking them a real question). Take time after a number of selected conversations to think about: How many questions did you ask the other vs. how many statements did you make? How often were questions real requests for information vs. rhetorical devices and advocacy in disguise? Tracking your ratio of advocacy and inquiry allows you to work on changing the balance.

Descriptive questions: Take as a goal for a day or a time period to avoid asking questions that evoke a yes or no answer. Substitute instead questions that begin with how, why, or what. How easy is that for you? How does that change the tenor of your conversations? Why do you think that is? What have you learned about others as a result?

Successful leadership is steeped in the search for information and learning – about others, the situation, and the best steps forward. How can improving your inquiry improve the impact of your efforts?


[i] e. e. cummings. Introduction to New Poems. Accessed December 12, 2015 at http://poems.writers-network.com/pdf/article-662.pdf

[ii] Warren Berger (2014). A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. New York: Bloomsbury.

[iii] Edgar Schein (2013). Humble Inquiry: The Gentle Art of Asking Instead of Telling. San Francisco: Berrett-Koehler.

[iv] Clayton M. Christensen (2011). The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. New York: Harper Business.

[v] Susan Cain (2013). Quiet: The Power of Introverts in a World that Can’t Stop Talking. New York: Broadway Books.

Categories
General

Go beyond “lift and shift” to build new markets

The most recent Hay Group newsletter continues its series on the World’s Most Admired Companies. This edition focuses on PepsiCo and its drive for innovation and a healthier portfolio of products.  Take a read.

The Leadership Professor calls your attention to two key issues: 

1.  PepsiCo’s belief in the importance of personal development: “You can’t have business growth without personal growth.” Amen!

2.  Innovation and creative thinking – not simple “lift and shift” of the same old products to new markets – will drive Pepsico’s future. The company is hiring different kinds of folks to encourage new thinking and what Clayton Christensen calls “disruptive innovation.”

Interesting for us all to think how much of what we do to grow our programs and organizations is “lift and shift.”  What can you do to drive real innovation and creativity in your organization?

……………………………………………..

PepsiCo: Driving hard into emerging markets

With nineteen billion-dollar brands, PepsiCo is home to some of the world’s powerhouse food and drink brands. In recent years the company has expanded internationally and is looking to emerging markets for growth. At the same time it’s moving to a more nutritionally responsible portfolio of products. SVP of talent management David Henderson outlines PepsiCo’s growth strategy and how it’s using innovation and people to reach its goals.

The 2011 World’s Most Admired Companies survey revealed a focus on growth, especially in emerging markets and for high-growth business units. How does that resonate with PepsiCo?

First, in developed markets we’re aiming to do more with less, unlocking operating synergies and freeing up investment capital for our emerging markets and nutrition businesses. Growing share in key emerging markets is our next priority: for example we just bought a very large market-leading dairy company in Russia which makes us the largest food and beverage company in that key market for us. Overall, we anticipate that emerging markets will grow from 30 to 45 per cent of our next revenue mix over the next five years. Our third priority is developing our nutrition portfolio, offering a more balanced portfolio of enjoyable and wholesome foods and beverages.

Has recession affected your growth strategy?

Yes, in that commodity prices have gone up very significantly, consumers are spending less and retailers are consumed with the concept of value. So we’ve had to look internally and probably harder than ever before for operating efficiency, because it would be irresponsible to pass the cost of this on to the consumer. And also we’ve shifted the portfolio mix over that period.


"We’ve been really surgical and forensic around which markets offer the best growth prospects"


Another theme this year was innovation. What does PepsiCo do to drive and foster it?

A few years ago we started a process called ‘Innovation and Growth Planning’, where we moved from a three to a five-year horizon to help drive breakthrough innovation. Then to support this we brought in people from outside to disrupt our dominant logic, for example hiring a chief scientific officer from a pharmaceutical background. We changed our operating model from ‘lift and shift’ – where we transfer successful products to different markets – to a faster-moving mode where a globally matrixed organization has R&D ‘hardwired’ in and a multidisciplinary global nutrition group drives new innovations.

What challenges have you had spreading this culture of innovation and keeping it alive?

We’ve a few of examples and failures where innovations cannibalize other products, taking share away from more profitable products. But if you accept that more of your growth is going to come longer-term from innovation and more of that is going to be breakthrough (farther out) innovation, inevitably your failure rate is going to go up. So we have to build a culture that’s more risk tolerant. You’ve got to almost encourage people to forget what has made them successful in the past.


"You need ‘keepers of the flame’ and a few mavericks in there who are really going to shake things up"


Employee involvement was another characteristic of Most Admired Companies this year. What does PepsiCo do in this area?

This comes right back to the heart of our performance management systems. We have a model of performance management in PepsiCo which is geared fifty per cent on business results and fifty per cent on people results. And that’s true for every manager from the CEO of the company right through to first level supervisors in the organization. For example our ‘Manager quality performance index’ uses a set of twelve very simple questions that are consistent right across the organization. They’re heavily geared towards how effectively the manager is in engaging with the employees on his or her team. We baseline the manager’s performance and then we’ll track that over the twelve month period.

Building on this point, enabling employees to succeed is something Most Admired Companies have focused on. How does PepsiCo approach this?


"Our philosophy is that you can’t have business growth without personal growth"


In fact, they’re inseparable. When the business is growing and you’ve got employees that are themselves growing professionally it’s a very powerful combination and one can really drive the other. For us the most effective formula has been one of continuous learning and development through the organization. We also segment our talent, for example based on who’s prepared to be mobile and who wants to stay where they are. It helps us better manage both personal life and professional life considerations.

Are there generational issues or any other new issues that you’re keeping an eye out for?

Talent scarcity is an issue. R&D is one of the hardest areas to recruit into because there’s such demand for companies that are looking. There’s just not enough talent coming through into the market at the right skill levels.  In emerging markets, the talent is less bonded to the company because there’s greater demand. This scarcity is a constraining factor on our growth. Voluntary attrition has dropped very significantly, so there is an aging demographic in a lot of organizations. Too many leaders will be exiting the organization in the next five to ten years. And it also means we need a delicate balancing act between continuity and potential.

PepsiCo was number 26 on the 2011 FORTUNE World’s Most Admired Companies list.

Categories
General

A Classic Revisited: Beware Staying Too Close to Your Customer

clip_image002

 

 

 

 

 

 

 

 

 

 

 

The Harvard Business Review recently dubbed this a classic visual that changed business. It certainly has changed the way we look at markets, competition, and potential customers.

It’s from Clayton Christensen and Joseph Bower’s reminder sixteen years ago that staying close to the customer may be sound advice for meeting current customer needs. That stance, however, can blind us to: (1) new markets no one is serving, (2) opportunities for challenging established players by offering their customers lower-priced, simpler offerings that meet customer needs (and save them money), and (3) strategies to improve the quality of those simpler products so as to bring a better product into an expanding market.

Take a look at their HBR classic: "Disruptive Technologies: Catching The Wave," HBR January–February 1995.

Bottom-line whatever our industry:  Markets are out there. No one can be complacent in an increasingly competitive global world.  We are all well-served with a split-screen approach to our work – how to serve today’s customers while looking creatively toward tomorrow’s.