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PR and Social Media Tips from the Expert

It’s a slippery slop for bloggers to miss a regular posting schedule – but life gets busy. This is one of those times. 

The good news: Reframing Academic Leadership (my latest book with Lee Bolman) has taken off globally like wildfire. I post a picture from last night’s book signing to show I’m at least writing my name!

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To support your learning, I share a resource from a talented social media/PR expert I met last week, Justin Goldsborough. Justin does a great blog, so I’m suggesting you read something by him this week. http://justincaseyouwerewondering.com/  And bookmark his sight: it’s a terrific, on-going resource. Thanks, Justin, for your wisdom and talent.

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The 50 Best Websites of 2011

Time Magazine has released its list of 50 Best Websites. In a world where social media is king, finding a positive way to stand out from the crowd is essential. 

The sites are diverse in terms of products or services, visual appeal, navigation schema, and intended audiences. Click through the entire sequence: seeing 50 strong sites in a row is a good tutorial on the importance of fit among audience, site aesthetic, level of complexity, and content – and it’ll give you a good feel for your own preferences. 

I also learned about some great services from the activity, like GetHuman with phone numbers for thousands of companies and instructions on the button to push when you call to reach a human being, Open Yale Courses to download some very interesting classes taught by some pretty smart people, and Quora to find an insightful discussion stream about a variety of topics (or in response to your question) requiring judgment or interpretation.

For those of us whose sites didn’t make the Time list, the key question is obviously why?  What does our website look like?  What message does it convey? How well does it speak to target audiences?  How easy is it to navigate?  How well does it sell our goods and services, as well as support the use of them? 

Happy website revising, everyone!                    

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10 Reasons Not to Ignore Malcolm Gladwell’s Mind-Blowing Ideas

I’m a Malcolm Gladwell fan. He has a capacity that educators treasure: the ability to review research on a complex topic and synthesize it into a teachable moment. To add icing on the cake, Gladwell also makes his teaching points usable by putting them in a form others can easily remember. Whether you buy everything Gladwell proposes or not, he gets you thinking.

BusinessInsider.com has a series on Gladwell’s Top 12 Mind-Blowing Ideas. Take a look.

Why is this important to leaders? Here are my Top 10 reasons why you can’t afford to ignore Gladwell’s work.

  1. 1.  Change and influence are complex social processes, difficult under the best of circumstances. You increase the odds of success when you understand Gladwell’s Law of the Few. One person can change the world, but it’s a lot easier and quicker for the right strategic few. Learn how to start a social epidemic.
  1. 2.  Leading is hard, and you don’t want to go it alone. Who can help give voice to your vision? You need allies, especially credible ones. Connectors, mavens, and salespeople add social weight to your message. Make sure you understand the difference among the three roles and have a few of each in your court.
  1. 3.  A sticky idea is a memorable way to frame a message – and if you can’t remember the message, how will you heed it?
  1. 4.  We are all social beings, influenced by the environment in which we live. The tacit and influential Power of Context is huge. Use it to your advantage, and you’ll enhance your influence skills. 
  1. 5.  Strong diagnostic skills involve capacities to form good judgments quickly and from limited data. That’s Gladwell’s blink phenomenon. We all can improve our powers of rapid cognition. Great leaders have it, and it serves them well.
  1. 6.  Data gathering is at the heart of informed decision making, but there can be too much of a good thing. Gladwell’s prod toward information frugality helps avoid information overload and analysis paralysis. Leadership, after all, is about action.
  1. 7.  Authenticity is a characteristic of effective leaders, but it isn’t shooting from the hip – or the mouth. We all make unconscious snap judgments that can get us in trouble if we act on those tacit thoughts before we really think them through. Better to stretch through priming: broadening our experiences and positive interactions with more and different kinds of people so that our first reactions will be more positive than those with a more narrow set of experiences.
  1. 8. It takes 10,000 hours of practice to perfect a skill or talent, according to Gladwell. Practice does make perfect. 
  1. 9. Genius is more about practice (see above), persistence, and a supportive environment and family than natural skill or IQ alone. There’s hope for us all.
  1. 10.  Talent is important. Experience key. Persistence required. But so is luck. May we all have some.
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From the Home of Mozart: The Transformative Power of Music — Individual, Social, Cultural, and Civic Development

I am a strong believer in the power of the arts for education and development. I was pleased to see an international gathering at the Salzburg Seminars in Austria this spring on The Transformative Power of Music concur.

Music opens the mind and heart to foster the innovative thinking that today’s – and tomorrow’s leaders – need. I won’t bore you with the neuroscience, just remind you that music is a heck of a swell way to rewire your brain and enhance your creative capacities. Play with others, and you enhance your skills in collaboration, listening, team work, and more.

The Salzburg Seminar Fellows felt so strongly about the issues, they drafted a manifesto for governments, thought-leaders, funding agencies, and educators.

“We believe that music is a proven gateway to engaged citizenship, personal development, and well-being. Only through urgent and sustained action can we foster a new generation of energized, committed, self-aware, creative and productive members of society."

You can find the full manifesto, the final report from Seminar, and videos of the week’s highlights (including some great music and interviews on the latest from neuroscience) at http://www.salzburgglobal.org/current/news.cfm?IDMedia=60456

It’s well worth a look and a listen, Share it with policy and decision makers you know.  And it’s never too late to start those piano lessons yourself!  The ROI is guaranteed to be strong.

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What Do You Know about India? Four Stupid Western Misconceptions

An article by Patrick French (“The Truth About India: Four Stupid Misconceptions the West Needs to Shake”) reminded me how little I know about the country on track to become one of the world’s largest economies of the future and the most populous nation by 2025. Conversations with colleagues and friends confirmed I am not alone.

I’ve put Patrick French’s new book, India: A Portrait, on my end-of-summer reading list. I recommend you add it to yours.

To whet your appetite, here’s information about India to counter some major Western misunderstandings:

India has a thriving, growing economy with benefits for many. Like China, India’s economic boom has made it a nation of rich and poor – and some of the rich are very, very rich. For example, take the case of Sunil Mittal. He left his job running a bicycle parts factory in Punjab in 1995 to start a telecom company. Airtel now has 223 million subscribers across 19 countries– and Mittal an estimated net worth of $8 billion dollars. His story is one of many.

India’s economic rise is not at the expense of American jobs. Despite the ranting of conservative pundits, trade and out-sourcing go in both directions. Mittal, for example, grew Airtel quickly by reverse-outsourcing to the benefit of foreign companies like Nokia, IBM, and Ericsson.

India comfortably embraces the paradoxes of its economic transformation. Ancient religious and cultural traditions mix easily with technological advancements and the trappings of rising affluence. French sees India as an adaptive, flexible society – and nothing “Western” about India’s embracing of new technologies and lifestyles.

Indian women are on the rise. Yes, many women in India are poor and oppressed. Others have opportunities they wouldn’t have elsewhere. Women in India lead major financial institutions, like HSBC, RBS, JPMorgan Chase, ICICI, and UBS. Women hold major political posts, and their power and numbers grow. Mayawati Kumari, for example, grew up as one of nine children in a poor, “untouchables” family near Delhi. Today she is the chief minister of Uttar Pradesh, a state with a population the size of Brazil.

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The 14 Biggest Ideas of the Year

A former student keeps me up on the popular press. His recent send is from the Atlantic Monthly: “The 14 Biggest Ideas of the Year.” The article is well worth a read.

The list will be fascinating to anyone interested in social change and modern times. It’s invaluable for understanding evolving and under-served markets and for developing new products and services for them. Here’s the list – in descending order for drama – and a few comments on each item for clarity.

What are the implications for your organization? For your career? For our collective future?

14. The Green Revolution Is Neither: Solutions are expensive. Progress has been slow. We’re still too dependent on fossil fuel. In 2010, only one-tenth of our electricity came from renewable sources. Kermit the Frog got it right. It’s not easy being green.

13. The Maniac Will Be Televised: In a world of expanding social media, it takes something pretty wild and loud to cut through the noise. Charlie Sheen. Donald Trump. Colonel Qaddafi. Bottom-line, “the electronic brain of the new media has an affinity for suspicious minds.” Amen.

12. The Players Own the Game: Think LeBron James. Superstar and media darling at age 18. His move to the Miami Heat was a big deal and a sign of change in athlete culture: players realizing their power and fans wanting them to have and leverage it.

11. Gay Is the New Normal: In 2010 and for the first time, a majority of Americans (52 percent) called homosexuality morally acceptable. Will opponents of gay rights now be an oppressed minority?

10. Bonds Are Dead (Long Live Bonds): Long-term interest rates are rising slowly. The Fed has been propping up bond prices, as the government keeps selling them off to pay for the stimulus. Bonds aren’t going away, but if the Fed wishes it were out of the bond market, what does that say for the rest of us?

9. The Next War Will Be Digitized: The controller of “the cloud” controls the world. Geostrategy looks to an opponent’s vulnerabilities and seeks to concentrate damage in places that do the most harm. Controlling everyone’s data is a lot more powerful than a few harbors, office buildings, or airports.

8. Grandma’s in the Basement (and Junior’s in the Attic): Census figures show the number of Americans ages 25 to 34 living with parents up to 5.5 million or 13 percent of that age. Grandparents are moving in with children, propelled by everyone’s need to save in tough times. The multi-generational family household is back in numbers not seen since the 1950s – and the American family is redefined.

7. Public Employee, Public Enemy: Wisconsin Governor Scott Walker has led the charge, and public unions are on radar screens now for conservatives out to bust them and liberals surprised they care.

6. Wall Street: Same as It Ever Was: So what’s changed if: (a) the big banks are bigger than ever; (b) “interconnectedness” has increased – financial assets are moving in conjunction with one another and  rising together. Another crisis, everything falls at once; and (c) Wall Street pay is back at record highs?

5. The Arab Spring Is a Jobs Crisis: Euphoria has turned to depression. Uprisings did little to improve daily life. Emigration is up. Tourism down – by 75 percent in Egypt. No workable strategies are easy for economic security or social justice anytime soon. Unemployment is huge. One hundred million – 1/3 of the Arab world – are in the job-hungry age range of 15 to 29. Can new crises be far away?

4. Elections Work: Whether you agree with the Tea Party or not, they have brought activism and excitement onto the U.S. political stage – and a reminder that our actions at the polls mean something.

3. The Rich Are Different From You and Me: Super rich is a global phenomenon. We see it in developed economies like the U.S., United Kingdom, and Canada, and in developing economies like China and India. The very, very rich are leaving the rest of us behind. Income inequality is increasing at a rapid rate, especially for minorities and the U.S. and European middle classes hit hard by the recession.

2. Nothing Stays Secret: Internet. Facebook. WikiLeaks. Transparency is in. No one is spared. Too risky to say more.

1. The Rise of the Middle Class—Just Not Ours: The middle class in the U.S. and Europe are “squeezed.” The economy isn’t rebounding, incomes for most are not rising, and median household income has declined in real terms. But it’s a different story for the BRICs (Brazil, Russia, India, and China). Income per capita has soared. Jobs are increasing. Education improving. The bright side to this story: rising affluence means rising consumption. Do we have our products and services ready?

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General Michael Hayden: It’s All About Fit and Compassion

The Washington Post has a site “On Leadership” that provides a variety of interviews and discussions with leaders across sectors and organizations. Topics vary but all connect to the central issue of how to lead.

A good one is the interview with General Michael Hayden, former Director of both the CIA and the NSA. Hayden talks about the very different styles he brought to both organizations because each needed something very different from him at that point in the organization’s lifecycle.

Hayden demonstrates the keen diagnostic eye, respect for others, compassion, and savvy for determining how best to leverage his impact that are essential for any leader’s success. He also understands well the symbolic power in the leadership role.

A tip from the General for your repertoire:  When making decisions about how to spend his time, Hayden always asked,  “Is this request or event something that the Director alone must do?” 

But keep in mind, sometimes those “must do” things are not the big, flashy events or decisions.

Hayden, for example, knew that he alone could ease the psychological burden of a CIA being battered daily in the media by going down to the cafeteria and simply eating with folks. Ad so he did. 

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Expand Your Professional Networks: Ten Tips

A strong professional network is essential for career advancement. How deep and broad are your  networks? How are your networking skills?

For some, the art of networking comes naturally. They enjoy reaching out and are comfortable developing diverse relationships across interests, cultures, industries, and countries. For others, it’s a skill to be acquired and deliberately practiced. For all, professional networks are indispensible sources of learning and career opportunities.

Here are ten tips for expanding your networking skills:

1. Be patient. Rome was not built in a day and neither will your professional networks. Relationship building is not linear, and good networkers enjoy meeting people. The more open you are to learning about someone, the better the odds that individual will remember you and your talents when opportunities arise. Let go of wondering whether someone can help you and enjoy the process of getting to know lot of interesting people. 

2. Be proactive. Julie Miller Vick and Jennifer Furlong, career professionals and authors of The Academic Job Search Handbook, suggest “informational interviews” as a way to ramp-up your network building. Reach out to people who can provide information about an industry, job, or company. The benefit is a chance to broaden your understandings about the work world – and perhaps learn about new opportunities.

3. Be prepared. Take interactions, no matter how informal, seriously. Prepare, if possible. Identify, for example, contacts or experiences you share: social media sites like Linked In can help. The people you end up speaking with may be helpful down the road in ways you can’t envision now. Leave a positive impression – and burn no bridges. Have a brief “elevator speech” about yourself ready: two or three sentences that tells others who you are, your work interests, and the reason for your call or meeting (if applicable).

4. Be persistent. Good relationship builders bring courage and determination. They initiate, introduce themselves to others, make cold calls, and work the room. They don’t take rejection or unreturned phone calls personally.

5. Be an asset, not a drain. All relationships are based on reciprocity: both parties must benefit from the exchange. People will remember you if they learn something, see shared interests, and/or enjoy you. Remember, first impressions are lasting: make a good one. Ask people to suggest others who might be helpful for the information or access you seek – and if you can use their name in making the new connection.

6. Be courteous. Send an immediate thank-you note after a meeting. Invite your new contact to join your Linked In network. Let others know how things they have suggested turn out. Follow up in simple ways that seem appropriate for the relationship. Pace your follow-ups: don’t seem desperate.

7. Be invested. Care is at the heart of a good relationship. Show that you care – again in professionally appropriate ways. Computers and social networking sites facilitate keeping track of your contacts. Make  notes for yourself about each individual (and your meetings) so that you remember history accurately. Periodically email an article that your contact might enjoy. Send a note of congratulations for an accomplishment. Acknowledge a birthday. Let people know about events potential interest and that you are thinking about them. They’ll reciprocate.

8. Be respectful. Here’s where emotional intelligence and the art in networking enter the picture. Be open, not pushy. Demonstrate care, not inappropriateness. If someone offers you 10 minutes of time, take no more. If someone says no to a call or meeting, so be it – and thank people for the consideration.

9. Be open. Every event or experience is a chance to network. Enjoy getting to know people better. I’ve done some of my best networking (and fund-raising) at the grocery store or school sporting events.

10. Be confident. Networking asks you to display your strengths and executive-level presence even when you may not be feeling either. Today’s strangers or information sources can be tomorrow’s co-workers or bosses.   

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Predictions for the World in 2050: Top Ten Opportunities and Challenges – Are You Ready?

A colleague sent me U.S. Census Bureau projections of the world in the year 2050. For those of us building institutions, communities, and businesses, this is important stuff.

Too often, leaders plan for the present based on the past while ignoring the future. What do the demographic shifts mean for your current work? What do they mean for new products, policies, and services for the global marketplace?

Population shifts in a nutshell: India will be the most populous nation, surpassing China around 2025. The U.S. will remain in third place, despite its projected growth of 115 million people.

Declining birth rates for two current economic and political powers, Japan and Russia, will lead to a fall from current spots as the 9th and 10th most populous nations, respectively, to 16th and 17th.

Russia will suffer most: the nation has been undergoing steady depopulation since 1992, not only from declining birth rates but low life expectancy due to alcoholism and poor diet. Russia’s population will drop another 21% by 2050.

Western Europe’s long-declining birth rate is reversing, and Spain and Italy are on track for a population “uptick" thanks to that and to immigration.

Africa’s poised for a boom, with Nigeria and Ethiopia on track for the biggest gains. Nigeria’s population will jump from 166 million to 402 million by 2050. Ethiopia’s is predicted to triple from 91 million to 278 million, placing it on the list of the top 10 most populous countries in the world.

Most of the changes for the U.S. will be internal. More than half of children under age 2 currently are ethnic minorities. That percentage will grow; and the aging of the non-Hispanic white population, immigration, and differing birth rates among races and cultures will lead to big shifts in the country’s ethnic composition.

So what does all this mean for you? You’ll need to figure the specifics for your work. My crystal ball sees things like:

1.  An increasing need for and use of clean, affordable alternative energies 

2.  The need for new ways to make sustainability everyone’s responsibility – we learned from China that managing the impact on the planet of population booms like those predicted for India and Africa will not be easy

3.  Attention to global water policies and usage 

4.  Rising markets in the U.S. and abroad for more diverse and ethno-centric products and services

5.  New national and global policies that anticipate shifts in world power and economic dominance – and deep diplomacy skills and negotiation-based strategies to handle strife, manage diversity, and deal with the realities of increasing competition for the world’s resources and markets

6.  Global attention to health and welfare issues and the need for new ways to understand diet, nutrition, mental health, addiction, the spread or eradication of disease, healthcare, and more

7. Advances in food production, transportation, and storage: Africa’s expected population growth, for example, significantly compounds current food-supply issues in many of its nations

8. Increases in global travel with all its ramifications

9. The internationalization of higher education

10. More internet-based businesses and services to respond to the realities of an increasingly global marketplace. 

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Hiring a Leader or Hiring a Stereotype?

The Chronicle of Higher Education Online had a piece on hiring that gave me pause. It tells the story of three candidates interviewing for a senior campus leadership position. Two played it safe and maintained distance from their audience with formal titles and podiums during their public forums. The third – who had tremendous support after a day of interviews and the strongest scholarly record among the three candidates – tried to demonstrate the values that would underpin her inclusive leadership style by suggesting more informality. Guess which two candidates were seen as real leaders?

[Skip to the text under the dotted line below if you want more case details before reading my comments.]

As a leadership scholar, I am struck by three things in the story. First, the power of the implicit leadership models we all carry – and how quickly and effortlessly they surface. If a candidate looks like what we think a leader should, acts like we think a leader would, then we must be seeing a leader, right? Maybe. Or we might be mindlessly projecting assumptions that have more to do with history and stereotypes than real leadership.

Second, our tacit models are often very traditional. In an increasingly complex, global world with serious challenges that we seem unable to resolve – war, poverty, violence, disease, oppression, threat of nuclear holocaust, destruction of the environment, and more – we need diverse ways of leading that capture collective wisdom and mobilize action like never before. Real leadership is about shared purpose and innovative problem solving, not blind adherence to hierarchy and protocol. To quote Einstein: We can’t solve problems by using the same kind of thinking we used when we created them. Substitute leadership for thinking in the quotation, and you get my point.

Third, gender’s at play one more time. “Acting like a girl” wasn’t intended as a compliment, I’m sure – even though I love the free spiritedness and exuberance implied in a non-evaluative use of that imagery. Nor was it an objective way to describe that the informal introduction and chair moving didn’t accomplish their intended purpose. A different framing of the event might have seen risk taking, an attempt to create real dialogue, and authenticity.

I have had lots of experience in academia and seen differential treatment of male and female candidates in searches of all kinds over the years. That leads me to posit that a male candidate trying the same seating circle might have been praised for his frame-breaking behavior and his humble expression of his humanity. If not praised, I doubt anyone would have pejoratively said he’s “acting like a boy” for trying it.

It’s time to expand how we see and think about leadership.

Holding onto stereotypes and traditional views – the leader as superman, the white knight on his trusty steed, the valiant warrior, the lone hero in search of the holy grail – clouds our perspectives toward leadership and wastes energy holding onto an outdated fantasy. It makes it hard to understand how ordinary people – those who differ from the stereotype because of gender, race, ethnicity, national origin, and other reasons – can successfully wear the leadership mantle. It also blinds us from looking below the surface of leadership’s perceived aura to identify what leadership really is and how it works.

…………………………………………………………………………………………..

From What Does a Leader Look Like?[1]

Quick, when I say “leader,” what comes to mind? The question is prompted by a story a colleague shared about her university’s recent search for a senior leadership position during which one candidate had an amazing day on campus and then went down in flames in the final hour.

As is the case in many senior searches, candidates spent the day meeting and meeting and meeting. At the end of their day on campus, members of the campus community were invited to a large room with theater-style seating to hear each of the candidates speak. The format was to be the same for each meeting. The search chair would introduce the candidate, the candidate would speak for 20 minutes, and the audience would be invited to ask questions for the remainder of the hour.

Candidate No. 1, a man, came to campus first. Said candidate was introduced as “Dr. Candidate,” he spoke and then took questions.

Candidate No. 2, also a man, came to campus second. He was introduced as “Dr. Candidate,” he spoke and then took questions.

Candidate No. 3, a woman, came to campus last. As he had during each visit, the search-committee chair approached the podium. This time, he said to the audience, “While I would normally introduce today’s guest as ‘Dr. Candidate,’ she specifically asked me to introduce her as ‘first name,’ so let me introduce you to ‘first name last name.’” This prompted smiles from some and raised eyebrows from others. And then it was time for the talk. Did Candidate Three stand up and begin with her prepared remarks? No, she asked everyone to move chairs into a circle “so we can really talk.” Ten chairs in a circle might not be hard. Fifty plus? Apparently awkward.

Candidate No. 3 was clearly trying to demonstrate her commitment to inclusion and show that she is a good listener, and her supporters argued that she would introduce a consensus-style form of leadership that would bring the campus together. While not disputing that she was the most accomplished scholar, her opponents criticized her for failing to behave like a leader. Some even criticized her for “acting like a girl.”

Clearly, many people have views about how a leader is expected to behave, and candidates take a risk when acting outside of expected norms. What do you think? Are we holding on to old mental models of leadership?


[1] Allison M. Vaillancourt (2011). What Does a Leader Look Like? Chronicle of Higher Education Online.

June 20, 2011, 10:40 am